In Sep. 2002, Frida joined the Gucci Group and became the director of design handbags. Two years later, she was upgraded to an unprecedented creative director of accessories, responsible for the package, shoes, luggage, small leather goods, silk scarf, senior jewelry, gifts, watches, glasses, as well as other products. As such a position, her unique self-confidence and determination make the Gucci accessories business obtain a new lease on life. She re-interpreted of the classic elements of Gucci in the past, such as "flowers" scarf patterns and the image of the knight, injected fresh vitality and bring sexy fashion brand-new image for the age-old tradition of massive.