Frida was appointed creative director of Gucci women's clothing in March 2005, at the same time she was also responsible for all the accessories products. In January 2006, she began to take over the men's series. Since then, Frida became the only creative director of Gucci brand. Frida had a perfect combination with her fresh pleasant perspective with her traditional-style interpretation of the Gucci, successfully won the fashion world's hot pursuit. At the same time, her design was favored by Hollywood, frequently appeared on the red carpet of the Avenue of Stars. Frida treat her life and her work towards the same enthusiasm. Her designs are all shining with her humor, wisdom and delicate aesthetic taste. She is not only fond of the 1950s Raphael seat sofa, but also know how to appreciate the new album cover of David Bowie.