At the beginning of the last century, the Italian Guccio Gucci who lived in London and Paris gradually learned the style of the local people's clothing tastes. Return to Florence in 1921, he opened a specialized high-end luggage and accessories equestrian supplies stores. The shop sold the best of fine leather goods produced by local craftsmen, and marked "GUCCI" logo on them. Only a few years, the store attracted a number of domestic and foreign customers which had far-reaching background. The great success prompted Guccio Gucci opened its first Rome branch in 1938..